Top 10 FAQ’s about Bing Ads

Questions about Bing Ads

bing ads

When it comes to marketing your products and services online, marketers head toward targeting the areas where their prospecting customers are hanging around.

According to Bing, There are 160 million unique searchers on the Bing Network and they make 5 billion monthly searches.” 

Bing can be seen as an opportunity for marketers who want to reach a wider bing adsaudience with a lesser investment than Google. The following are some frequently asked questions about Bing Ads.

  1. Why Bing Ads?

Bing Ads works for all types of businesses. Whether you are dealing with prospects or visitors through local calls, or want more traffic to your site from the rest of the country or world, Bing Ads' solutions can best suit your needs.

  1. My business already appears in free search results. Why pay for advertising?

Your existing clients would easily search your business through your name, but searchers who haven’t heard about your business will be searching with general terms and won’t be able to find you on the list. An ad next to relevant Bing search results makes you visible to interested customers that you might not have reached otherwise.

  1. What is the Bing Network?

The Bing Network is a part of your customers’ life; powering the devices, apps and sites they use every day and meeting them in the moments that matter most.

Searchers find the Bing Network on Bing and partner sites, through Windows 10, Cortana and Office, plus across third-party platforms and partnerships — whether it’s a search inside Amazon’s devices, web results for Siri, a Spotlight Search on Apple devices, or maps on thousands of leading websites.

  1. Where does my ad appear?

Your ads could appear on the right or top of Bing's, Yahoo's or MSN's search results. You can even set the targeting of ads according to geographic location, time, week day, or according to demographics.

  1. Can I run more than one ad?

You can run multiple ads at a time and that is recommended. Only one ad will appear at a time, but multiple ads can be used for testing different methods to find out which works best for your audience.

  1. Do Bing ads work?

You can check profit growth on an account to get a quick overview of important key figures: the number of ad clicks, ad impressions, consumption, average cost per click, CTR, average ad position, cost per acquisition and conversions. You can also run performance reports to see how well a campaign is doing.

  1. What is the use of negative keywords?

Negative keywords make sure that your ads don’t get triggered for a search that contains your targeted keywords, but are not relevant to your ads.

  1. Why isn’t my ad approved?

Bing has created a certain set of guidelines for running ad campaigns, and marketers have to abide by these guidelines to get their ad approved by Bing. Ensure that your ads and landing pages are following the guidelines.

  1. Can I optimize Bing Ads?

Yes, you can optimize your ads to the maximum. Your ads can be displayed by customer demographics, location, time and even what devices they use.

  1. Will I go over budget if my budget runs out?

No, once your budget is depleted or runs out, your ads will no longer be displayed.